The Alberta Securities Commission embarked on a mission to ignite a powerful wave of awareness among the people of Alberta about the insidious dangers of financial fraud.

Their goal was to instill unwavering vigilance in managing personal finances and investments, showcasing how spotting fraud requires relentless diligence.

In response to this critical objective, we conceptualized and executed a groundbreaking brand campaign named "Spot the Odd." This meticulously crafted digital campaign aimed to enlighten the public about the deceptive nature of financial fraud, compelling them to become guardians of their financial well-being through unwavering attentiveness.

Unleashing a visually mesmerizing series of ads across popular social media platforms, we captivated audiences with everyday scenarios where spotting something odd or out of place was a breeze. By skillfully juxtaposing these scenarios with the hidden complexities of financial fraud, we ignited a sense of urgency and vigilance in viewers' hearts and minds. The ads served as beacons, guiding them toward a dedicated landing page, meticulously designed to provide a wealth of knowledge on detecting and preventing financial fraud.