Sante, specializing in hair restoration, needed help promoting its services to men who were considering hair restoration procedures.

The challenge was to capture their attention and convey the message that having great hair also required a sense of responsibility.

To address this objective, we developed a captivating campaign titled "With Great Hair Comes Great Responsibility." We specifically targeted men online who displayed curiosity about hair restoration procedures. Utilizing a combination of humour and nostalgic visuals featuring hairstyles they may have sported in the past, the campaign aimed to engage the target audience to book and to warn them that - we’d give them great hair back, but the responsibility to have a better hairstyle than they did 20 year’s, would be theirs.

Each ad encouraged viewers to take action by booking a consultation, providing them with an opportunity to explore the possibilities of hair restoration and discuss their individual needs with the experts at Sante Medical. The campaign was primarily executed through online channels to reach the target audience effectively.