In the midst of the COVID-19 pandemic, the Beltline BIA recognized the pressing need to foster a sense of community and provide support to local businesses grappling with the crisis.

We collaborated closely with the Beltline BIA to conceptualize and execute an innovative activation called "Balcony Bash." This unique initiative aimed to combine the power of rooftop concerts and online connectivity to create an immersive experience for Beltline residents. By curating a series of live concerts, we fostered a sense of togetherness and community spirit, while leveraging a dedicated landing page to drive sales and support local restaurants.

Every Friday, as the sun began to set, the Beltline community came alive with the sounds of live music reverberating from a rooftop within the neighbourhood. Residents eagerly gathered on their balconies, transforming their spaces into personal concert venues. Simultaneously, a live video cast ensured that those unable to hear in person could still partake in the vibrant atmosphere. Viewers were encouraged to order dinner and drinks directly from a popup landing page, where partnering restaurants showcased their delectable offerings. The proceeds from these orders were funnelled directly back to the restaurants, providing crucial support during a challenging time.