Marriott Residence Inn is a leading hotel chain known for its commitment to providing exceptional experiences to its guests. Seeking to enhance its cultural offerings and engage with the local community, the hotel decided to launch an Artist in Residence program. This unique initiative aimed to bring diverse artistic talents into the hotel environment, fostering a dynamic and culturally rich atmosphere.

The primary goal was to establish a brand identity that reflected the creative spirit of the Artists in Residence program, emphasizing the collaboration between the hotel and the selected artists. The program sought to integrate art into the daily experience of guests, creating an immersive and culturally vibrant atmosphere.

The chosen brand concept centred around a vibrant and dynamic wordmark. The design aimed to capture the essence of artistic creativity and express the diverse talents of the resident artists. The wordmark was carefully crafted to showcase a rainbow of colours, symbolizing the various forms of art that would be represented within the program.

The Artists In at the Residence Inn brand successfully conveyed the artistic and vibrant nature of the program. Guests embraced the cultural additions to their stay, attending performances, engaging with on-site art, and expressing positive feedback. The brand identity became synonymous with a unique and immersive hotel experience, setting the stage for future collaborations and cultural initiatives.