In the face of a concerning trend—where charitable donations in Canada plummeted to a decade-long low, despite a surge in the number of charitable organizations—it became evident that a fresh, innovative approach was needed.

Our mission with CUPS was not merely to evoke sympathy but to immerse potential donors in a transformative encounter that transcended the boundaries of conventional giving. The vision was to elevate compassion from being a mere option to an undeniable, emotionally charged imperative.

Our solution was a 360 audio immersive experience—an innovation that went beyond the confines of traditional fundraising strategies. In crafting this experience, we strategically placed the listener within the very minds of children grappling with the harsh realities of poverty. This wasn't just a solicitation; it was an invitation to walk in the shoes of those directly affected by poverty, to intimately understand the challenges they face daily.

By leveraging technology, we enabled the audience to perceive the world through the eyes of these children, to hear the sounds that surround them, and to feel the emotions that accompany their struggles. This immersive journey went beyond tugging at heartstrings; it sought to engrain a profound understanding of the potent impact poverty has on the lives of these young individuals.

The focus extended beyond generating momentary empathy; it aimed to instill a lasting connection between donors and recipients. Through this approach, we aspired to foster a sense of shared humanity, pushing beyond the emotional barriers that typically accompany charitable appeals. The innovative 360 audio experience didn't just raise awareness; it was a powerful catalyst for social change, challenging the status quo and revolutionizing the way we engage with and address societal challenges.