What we did.
Despite advances in technology and changing stakeholder needs, construction companies often continue to market themselves with traditional methods. The existing Graham Construction website site did not meet the needs of their customers. More of an online brochure, it failed to tell the Graham story and was ineffective in leading the user on a journey with a defined destination.
Park explored the Graham customer to achieve a better understanding of their journey in choosing a construction company and specifically, what the customer sought on a website. We dove deeper; we wanted to understand how and where they travelled to the Graham site–whether it was on a desktop, smartphone or tablet.
Starting with a Digital Strategy, Park developed the foundation for Graham’s online presence. Over the following two years, a number of digital initiatives were implemented including a Social Media Strategy, Content Marketing Strategy and the launch of the new Graham website.